Metrics Versus Experience

July 7th 2016

Being able to measure stuff gives you insight into what people are doing within your product. Unless you like living under a rock, having more information is a good thing.

Data is only another input. The latest semantic tweak is to say "data-informed" instead of "data-driven." And I agree with that: data is one more lens through which to look at a problem. Qualitative research, taste and style, strategic bets...those are other lenses, and when used in tandem can solve bigger, more complex problems.

Julie's post here is solid and provides a lot of talking points to anyone who might be trapped in a "data-trumps-all" workplace. It's not a panacea. It's a lens and a place to start a conversation.

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